The focus is too broad
You are trying to address too many markets, customers or opportunities at once.
15-minute callPractical GTM workshop
GTM Strategy& Execution
From commercial clarity to practical sales and marketing activation — and measurable business results.
Ask about the right format
Apply it to your company, offering, product or service.
Is this workshop right for you?
When the commercial potential is strong, but the route to results is not clear enough.
Work on a real company, offering, product or service — not a theoretical case.
The value is not immediately clear
Customers do not quickly understand what you offer, why it matters or why they should choose you.
Commercial activity is not creating enough traction
Sales and marketing are active, but the work is not producing the expected conversations, pipeline or revenue.
A new commercial move needs sharper choices
You are taking a company, offering, product or service into a market — or aligning a team around a clearer GTM direction.
What you will work through
From market choice to committed action.
Market and segmentation
Where should you play first?Identify the market and customer segment where the problem, urgency, commercial opportunity and access to buyers are strongest.
Decision
Where to focus first — and what not to pursue.
ICP, positioning and value proposition
Who buys, why do they buy — and why from you?Clarify the ideal customer, buying situation, decision-maker, customer problem, value and differentiation.
Decision
Who is most likely to buy and how your value should be understood.
GTM strategy
How and where will you win?Define the situations in which you have the strongest commercial advantage and the choices required to compete effectively.
Decision
Where you can win, what you will prioritise and where you will not compete.
GTM plan
How will you reach and acquire your first or next customers?Examine how customers discover, evaluate and buy — and choose the most realistic route to conversations, traction and deals.
Decision
The sales and marketing activation that will move your GTM strategy into the market.
GTM positioning story and commitment
How will the choices become action?Bring the decisions together into one coherent GTM story and translate them into priorities, ownership and next steps.
Outcome
A focused GTM story and a practical plan for execution.
What you will take away
From GTM choices to activation — and measurable business results.
The workshop combines concise frameworks, relevant B2B technology examples, structured working templates and decision-focused discussion around your real business situation.
By the end of the workshop, you will have clarity on:
01Priority market and ICP
02Positioning and value
03Where and how to win
04Sales and marketing activation
05Route to customers
06Measures and owned next actions
“The workshop helped teams sharpen their commercial thinking, positioning and next steps toward market entry and growth. Anna’s practical and highly engaging approach meant teams were actively developing their own business throughout the day.”
Workshop formats
Choose the format that fits.
Private workshop
Work directly with Anna on the GTM choices and activation plan for your company, offering, product or service.
Live in person or online · Finnish or EnglishCompany workshop
Bring together the people responsible for making and executing the GTM choices — or organise a workshop for a company, accelerator, incubator or professional group.
Live in person or online · Finnish or EnglishDigital format
A self-paced version of the workshop is planned and will be available later.
Your facilitator
Anna Hiltunen
Commercial Architect for B2B Technology Growth and Founder of Murros Advisory
Anna has more than 20 years of international commercial and marketing leadership experience across B2B technology — from SaaS and IT services to hardware and AI-enabled offerings.
She has led commercial growth, marketing and go-to-market work at Vaisala, Dynatrace, Elisa and Tieto. Her workshops combine senior commercial judgement, clear frameworks and practical work on the participants’ real business situations.
Ready to strengthen your GTM choices?
Find the right workshop format in a short conversation.
Whether you need a private or company workshop, a short conversation is enough to understand your situation and determine the right format.
Call +358 40 487 0032 Discuss the workshop by email