Format1 day · Virtual / in person
Investment€6,500 + VAT
Talk to AnnaCommercial Architecture modules & expert support
Commercial growth,
made actionable.
Develop profitable growth, build a new offering or enter a new market—or bring commercial teams together around one shared way of working. Choose the product, then licence the method, engage Anna to lead the work, or combine both.
Modules & pricing
Choose your starting point.
ModuleBest whenApply It with AnnaLearn ItAnna-led duration
Offering & PositioningThe offer is difficult to understand, differentiate or buy.From €15,000€7,5003 weeks
GTM Strategy & Execution trainingNeed to plan and align your team around GTM strategy and execution?Get a quote—Agreed to scope
Prices exclude VAT.
How to work with Murros
Choose how to work together.
Choose the model that matches the capability and support your team needs.
01Apply It with Anna
Anna leads the commercial development with your leadership and team, using the Murros method. The methodology licence is not included.
02Learn It
Use the licensed Murros method with your own team, with AI guidance, editable tools, templates, evidence standards and onboarding.
03Anna + Method
Anna leads the work and your company keeps the licensed method for continued use. Scope and pricing agreed separately.
01
Decide where to focus
Commercial Direction
Apply It with Anna
Decide where to focus, which growth priority to pursue, what must be commercially true and what evidence should guide investment.
You leave with a shared commercial direction your leadership team can commit to and your organisation can act on.
From €15,000 + VAT · 3 weeks
The commercial outcome
- A clear view of the commercial reality
What is supporting performance, what is getting in the way and which conclusions are based on evidence versus assumption.
- Decisions about where to focus
Where the business should focus, what needs to change and what should be stopped, deferred or tested.
- Priorities the organisation can act on
A clear order of action, including the most important dependencies, owners and measures of progress.
- A direction leadership can commit to
A practical leadership decision brief and agreed next steps for moving the direction into execution.
How we work together
Anna leads the commercial analysis, develops and challenges the options, and supports leadership decisions. Your leadership team contributes the relevant evidence and agrees priorities and next steps.
The methodology licence is not included. Add Learn It if your team also wants continued access to the method and reusable tools.
Get a quoteLearn It — what is included · €7,500 + VAT+
- Licensed Commercial Direction methodology module
- Murros AI Advisor, currently delivered as a Custom GPT
- Editable tools, templates and evidence protocol
- Quality gates and a 90-minute live handover
- 12-month internal-use licence for one agreed development scope and project team
Your team leads the work. Wider use is quoted separately.
02
Make it buyable
Offering & Positioning
Apply It with Anna
Turn strong capabilities into a clear, relevant and differentiated commercial proposition.
You leave with an offering your customers can understand, your sales team can sell and your marketing team can take to market.
From €15,000 + VAT · 3 weeks
The commercial outcome
- A clear offer customers can understand and buy
A focused scope, structure and buying path that reduce ambiguity for customers and internal teams.
- A defined customer and buying situation
Who the offer is for, what creates urgency and when the customer is most likely to act.
- A defensible value and differentiation logic
Why the outcome matters, what makes the offer credible and why the customer should choose it.
- A shared sales and marketing narrative
A consistent story that connects the customer problem, value, evidence and next step.
How we work together
Anna leads the offering and positioning development, challenges the choices and supports leadership decisions. Your team contributes customer, product and offering expertise and agrees the proposition.
The methodology licence is not included. Add Learn It if your team also wants continued access to the method and reusable tools.
Get a quoteLearn It — what is included · €7,500 + VAT+
- Licensed Offering & Positioning methodology module
- Murros AI Advisor, currently delivered as a Custom GPT
- Editable tools, templates and evidence protocol
- Quality gates and a 90-minute live handover
- 12-month internal-use licence for one agreed development scope and project team
Your team leads the work. Wider use is quoted separately.
03
Create and activate
GTM Strategy & Activation
Apply It with Anna
Turn commercial choices into a focused GTM strategy and activation process.
You leave with a focused route to market, clear ownership and a way to learn what is creating commercial momentum.
From €25,000 + VAT · 4+ weeks
The commercial outcome
- A focused market and buying logic
A shared view of where to concentrate effort, who matters in the buying process and what creates relevance.
- Messages and actions your teams can use
A coherent market story translated into practical campaigns, conversations and sales enablement.
- A measurable path from activity to revenue
Clear movement from activity to conversations, opportunities, pipeline and revenue.
- Ownership and cadence for execution
A working cross-functional rhythm for decisions, progress, learning and correction.
How we work together
Anna leads GTM strategy and activation with your team. Your sales, marketing and offering owners contribute the relevant input and own agreed actions. The level of hands-on support is defined around your internal capacity.
The methodology licence is not included. Add Learn It if your team also wants continued access to the method and reusable tools.
Get a quoteLearn It — what is included · €12,500 + VAT+
12-week AI-guided programme, led by your team.
- Licensed GTM Strategy & Activation methodology module
- Murros AI Advisor, currently delivered as a Custom GPT
- Editable tools, templates and evidence protocol
- Quality gates and a 90-minute live handover
- 12-month internal-use licence for one agreed development scope and project team
Your team leads the work. Wider use is quoted separately.
04
Focused executive working session
Leadership Workshop
Need to align the leadership team around a commercial question or decide where to focus?
A focused working session around the theme your business needs to address—from commercial direction and priorities to offering, positioning or GTM. Challenge assumptions, align the team and agree the next steps.
Primary outcomeShared understanding, sharper commercial choices and clear next steps for the team.
View Leadership Workshop05
Practical team training
GTM Strategy & Execution training
Need to plan and align your team around GTM strategy and execution?
Plan your GTM strategy and align the team around execution. Use practical exercises to connect customer focus, positioning, offering and market activity with shared priorities, responsibilities and next steps.
Training scope, format and pricing agreed separately.
Discuss training for your teamFlexible senior support
Advisory, interim leadership & execution
Shape the scope and intensity around the commercial situation, leadership need and internal capacity — from focused advisory to selected interim and fractional commercial, marketing and GTM leadership assignments.
Scope and pricing agreed separately.
Practical questions
Before you start.
Where should we start?+
Start with the commercial decision or development work you need to move forward. Commercial Direction clarifies priorities; Offering & Positioning develops what you sell and why customers should choose it; GTM Strategy & Activation takes the choices into market action. A short conversation can help identify the right starting point.
What is the difference between working with Anna and buying the method?+
With Apply It, Anna leads the commercial development with your team. With Learn It, your team leads the work using the licensed method, AI guidance and reusable tools. Anna + Method combines both, with scope and pricing agreed separately.
How much time and involvement will our team need?+
The work needs input from the people responsible for the relevant commercial decisions and their execution. We agree who is involved, the working sessions and the internal responsibilities when defining the scope. With Learn It, your team also owns the delivery of the work.
Can we focus on one offering, business unit or market?+
Yes. You can start with one module and an agreed development scope. Wider use of the licensed method across additional scopes, business units or companies is agreed separately.
Should we choose a leadership workshop or GTM training?+
Choose a leadership workshop when you need shared understanding, sharper commercial choices and agreed next steps. Choose GTM Strategy & Execution training when you want to plan your GTM strategy and align the team around how to execute it.
Can Anna help us put the decisions into practice?+
Yes. GTM Strategy & Activation and tailored senior support can include hands-on execution and coordination with your team. The responsibilities, duration and intensity are agreed around your needs and internal capacity.
What does the methodology licence cover?+
Learn It includes a 12-month internal-use licence for one agreed commercial development scope and its project team, Murros AI Advisor, editable tools and templates, and a 90-minute live handover. Wider use is quoted separately. Anna-led work does not include the methodology licence unless separately agreed.
A useful first conversation
What does your business need to change next?
A short conversation is enough to see whether there is a useful starting point.